SWISS WATCHES
Our relationship with Tissot started with almost a year-long task of designing and developing a mobile display/store, primarily to be used for Tissot’s deep involvement with the MotoGP Circuit.
Over the course of months of design and budget changes, our team eventually came out of 2012 with a kit that was molded from the original dream idea, to perfectly fit the client’s budget and accomplish the goal tasked to their marketing department and our team.
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2015 Tissot Women's History Exhibit Tour
Exterior of 360 photobooth at the
2018 NBA All-Star Game Crossover Experience
Because of our ability to adapt on the fly, and our mindset of being an extension of a client’s marketing department, we proved ourselves to Tissot and started a tremendously busy relationship, which has included included:
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Yearly MotoGP Tour Stops in Austin, TX, Monterey, CA, and Indianapolis, IN, where we handled all pre-tour property procurement, and all tour logistics, I&D, and moderate staffing.
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Multiple Mall Roadshow Tour Stops across the country where we coordinated the entire pre-tour display build, then all tour negotiations, logistics, and I&D.
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"Crossover" activation at the 2017 and 2018 NBA All Star games where we developed and created event displays and activities, staffed events, and handled all logistics in-between.
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Women’s History Exhibit Tour Stops in Manhattan, where we coordinated the entire pre-tour display build, then all tour logistics and I&D.
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Countless one-off events that required our “white-glove” service to deliver display properties safely and on-time, as well as I&D labor, and some event staffing. Many of these events were last-minute and we did not disappoint.
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Full warehousing of all Tissot event properties in our main warehouse in Victor, NY.
NBA
CROSSOVER
We teamed up with our friends at OrcaVue to plan and manage Tissot Watches' activation at the 2018 NBA All-Star Game "Crossover" event.
The pop-up activation revolved around a green screen 360 photobooth, one of the first of its kind, and allowed visitors to experience all the fame, glamour, and style of celebrities in the NBA. Guests wore Tissot's famed timepieces on their wrists as they soaked up all the glory of the photoshoot, just like a pro about to enter the court.
This 4-day event included activations from several other brands represented by many different experiential and management companies. While they were all exciting experiences, this activation was rated #1 by the Los Angeles Daily News.
Guests got to take home their own copy of the photoshoot branded with logos from the NBA and Tissot, as seen to the right in Washington Wizards' Shooting Guard, Bradley Beal's, experience.
The photobooth was contained in an exhibit booth with outside elements that included vitrines to showcase featured Tissot watches, visual elements featuring celebrities wearing one of their watches, and iPad kiosks for consumers to opt-in for special offers and discounts.
All leads and information were handed off to Tissot after the event.
