Since 1994, Mach 2 Management has been with Jaguar of North America as an extension of their Auto Show and Special Events Team. We have had at least one person on-site at almost every American Tier-1 Auto Show for over 20 years on their behalf, in the role of Display Manager.
This partnership has worked well because it allows for our clients at Jaguar to be on-site during Press Days of the Show and then get back to their day jobs afterwards, leaving us ‘in-charge’ of the display in their stead for the remainder of the show duration.
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Our clients have one go-to contact for the show when any changes or last-minute items pop up and we can communicate customer feedback, trends, booth issues, etc straight back to Jaguar in real-time. It’s a funnel-system that allows for great efficiency when there are multiple shows happening in a short-period of time. The process has worked so well that the Land Rover brand jumped on board in 2003 to utilize the same services, and we continue to adapt the role as the brands require.
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Vehicle coordination/movements
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Brand ambassador management
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Lead generation
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Media/press screening
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Technical troubleshooting
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Consumer interaction
