Via a recommendation from Lucasfilm, Mach 2 Management was hired to provide marketing support for the theatrical and home entertainment release of Disney’s animated motion picture movies "Planes" and "Planes Fire and Rescue".
We were tasked with publicizing and promoting the movies by targeted outreach to the aviation media, as well as audiences of all ages.
Mach 2 Management generated awareness, positive buzz, and stimulated attendance for the movies theatrical release.
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To achieve this goal, we identified and negotiated with select air shows across the country, securing time for the aircraft portraying the main character in the film series (Dusty) to do flyovers and “personal” appearances. With this, we arranged for booth space for the accompanying display, provided a project manager to assist at each air show, assisted in setting up interviews, and distribution of materials. We also produced the PA announcements, routine, and music for the flyovers. E-newsletters were drafted to provide additional opportunities for aviation community outreach.
Mach 2 Management produced six month tours for both movies, with each tour being activated at over fifteen events and air shows.