Victor, NY – April 14, 2009 – iRacing.com is an online, subscription based racing simulation service that offers a variety of oval and road racing tracks as well as several different race car classes. iRacing.com caters to both real world drivers and racing simulation enthusiasts.

iRacing wanted to not only create more awareness for their exciting, new service, but also to provide quality, hands on exposure for the simulators which feature a degree of accuracy and authenticity that turns virtual practice into real-world results. Mach 2 Management had the answer. Mach 2 proposed and then designed a custom built 24 foot mobile trailer that would accomplish the “hands on” experience that iRacing was looking for. After a 6 week trailer build out, the Mobile Marketing tour was ready to hit the road.

“From the start, one of the company’s goals has been to expand the simracing community beyond its current boundaries,” said Scott McKee, iRacing’s vice president of marketing. “And we know that test drives are one of the best ways to do that. When enthusiasts have a chance to try iRacing and see for themselves how realistic our tracks and cars are – and how much fun it is to drive – they get it right away. Combine that with the competition side of our service, and subscribing, which they can do right there on the spot, becomes a very easy decision.”

The Mobile Marketing Tour Trailer offers four driving stations, including two F1RS3000 simulators produced by Wagner Race Products and two desk-mounted Logitech G25 wheel-and-pedal sets. McKee noted that “Using a variety of hardware solutions helps us to show people that you don’t need to buy a lot of fancy equipment to get started.” And, in addition to the four permanent stations, iRacing plans to feature other hardware partners at select tour stops.

With Mach 2 Management providing logistical support, the 2009 Mobile Marketing Tour will travel across the United States this season. The tour schedule includes a full complement of motorsports and auto enthusiast events, ranging from NASCAR Sprint Cup races, Grand-Am and IndyCar race meets to SCCA and other club events, short-track Modified shows, vintage racing events, Skip Barber race series weekends and karting events.

With a kick-off at the Sebring American Le Mans series event and then onto the NASCAR Sprint Cup race in Martinsville, the 2009 Mobile Marketing Tour is expected to make stops at the Mazda Raceway Laguna Seca for a Skip Barber school and vintage racing weekend, the Toyota Grand Prix of Long Beach, the Grand-Am Rolex Sports Car Series event at Virginia International Raceway, and the Richmond Sprint Cup race. After that, a Northeast swing will include stops at Connecticut’s Stafford Motor Speedway and Lime Rock Park.

“We’re also planning to do an event at Fenway Park in conjunction with a Red Sox game.” McKee said. “We think that people who are engaged by competition, athletic performance and social aspects of sports are good candidates to become iRacers if they have a chance to try it out.

About iRacing.com

iRacing.com was founded in September of 2004 by Dave Kaemmer and John Henry. Kaemmer was co-founder of Papyrus Design Group, developers of award winning racing simulations including NASCAR Racing: 2003 Season and Grand Prix Legends. Henry is principal owner of the Boston Red Sox and Fenway Sports Group – the co-owner of Roush Fenway Racing – as well as an avid simracer. The iRacing team combines more than 100 years of real – world racing experience with more than 50 years of successful racing simulation development.

About Mach 2 Management

For over 20 years, Mach 2 Management has been providing full service event and trade show management to a wide variety of clients. Planning, logistics, staffing, execution, data collection, travel, budget control and hospitality are just some of the services provided. Mach 2 “takes care of the details so that you can take care of business.” With offices in New York and Michigan, the Mach 2 team is able to respond quickly and efficiently to any project required and provide results that far exceed expectations.

                                                               Victor, New York                             Dearborn, Michigan